SEO - PPC & Social Media

Your website is your company's shop window and we believe it has to be unique to you! So all our sites are custom built from the ground up to compliment your company branding and corporate identity

Search Engine OptimisationWhat exactly is it?

SEO

SEO is an acronym for "search engine optimisation" or "search engine optimiser." Deciding to hire an SEO company is a big decision that can potentially improve your site’s Google ranking. Make sure to have clear goals for your site before embarking on any SEO activity. SEO can work on the following aspects of your site:

- Review of your site content or structure
- Technical advice on website development
- Content development
- Online business campaigns
- Keyword research

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in their search results. Google never accepts money to include or rank sites in its search results, and it costs nothing to appear in the organic search results.

For our Top Tips on SEO >> click here

Why use PPC - Pay Per ClickAdvertising on Google

Why use PPC - Pay Per Click?

Pay per click (PPC) is a form of online advertising that you, the advertiser, only pay for when someone clicks on your advert. PPC, also known as paid search, guarantees your advert appears on a search engine results page (SERP) when a user searches on a specific keyword or term. Because you are engaging with customers who have already entered the buying cycle, PPC is a highly effective and non-interruptive way to drive relevant traffic to your website. You can measure exactly what you are getting for your spend, and by fine-tuning and optimising your campaign, you can achieve excellent ROI (Return on Investment) from paid search.

A well optimised website will start to work its way up the Google listings much quicker than a site that has been badly put together. It will also help to get your site traffic up, to run a simultaneous PPC campaign. This can have a limited budget to suit you.

Sushi

Social Media What is it all about?

Social Media Explained

Are you really part of the conversation?
Social Media and business is a hot topic, make sure you’re not missing out…

Facebook, Twitter, LinkedIn, MySpace, Bebo…Social Media platforms offer businesses the opportunity to connect with their target market on a more personal, informal basis, creating deeper relationships, wider brand awareness and increased business.

The real power of Social Media is the number of people that are connected. If even a very small proportion of the people on-line get linked into what you are doing it can amount to tens of thousands!

Your strategy needs to be very specific and clearly directed to the target you want to reach.

Still confused? Lets have a coffee and we will try to explain again.

Call us on 0845 200 8523

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Contact

+44 (0) 845 200 8523
sales@webconfidential.co.uk
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Berkshire RG7 1DS

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